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Tessa Ferrier

4 Ways B2B Sellers Can Prepare for Black Friday

By | General Business | No Comments

There are few surprises in the annual e-commerce calendar. There’s the bonanza of Christmas, a common lull over the summer months, a back-to-school surge, plus whatever peaks and troughs are particular to your sector. Then there’s Black Friday and Cyber Monday. It’s a relatively young holiday but one that has matured quickly to become one of the most pivotal retail moments of the year, and one that can make or break annual revenue targets. And as with anything important, the…

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