10 Twitter Influencers Who Challenge Your #B2B Thinking

By July 19, 2015B2B

It’s easy to get lost in the world of twitter, with so many people adding their two cents to the conversation! While Twitter bursts at the seams with information, deciding who’s actually in the know and “worth” following becomes even harder.

So often, we scroll through the same tired B2B tweets, article after article on metrics and data, with links to blog posts. That’s why we looked for influencers who, in 140 characters or less, also challenge the way you think about B2B.

While most business thinkers appreciate numbers, these coaches and thought leaders also bring a human, and emotional side to sales.


All the influencers on this list:

  1. have large followings
  2. tweet about B2B marketing and sales
  3. are motivational
  4. write in an accessible and understanding way
  5. are relatable, not preaching from up high
  6. are engaging, get you to click on their links
  7. aren’t just self-promotional!


Here’s a bit of why each of these ten are unique:



Ardath Albee brings the changing roles of everyone you engage to light. Sure you know that your lead today could be a customer tomorrow, but she adds that your customer today could turn into your competitor, giving insights on the different ways to look at every interaction.

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Daniel Newman is a writer for Forbes, Entrepreneur and Huffington Post, he looks at businesses from a social perspective and shows you how to too.

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Anthony Iannarino adds the psychological impact in business, giving tips to think about for success that help you form the right business objectives.

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John Rampton is a writer for Forbes, Entrepreneur, Inc. and Huffington Post, he contributes insights on moving from a social leader to a business leader.

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Juntae DeLane adds strategic thinking to the discussion, encouraging readers to ask “why” before each marketing plan.

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Keith Rosen argues that the key to B2B marketing is bringing the human aspect to it and adds tips to help keep that in mind in all of your sales exchanges.

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Business coach Ron Karr shows how your emotions might be influencing your sales growth and gives actionable steps on how to close deals.

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Steve Tobak contributes to Entrepreneur and adds actionable advice on creating stronger customer relationships and increasing your productivity.

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Mark Hunter combines tips on business growth and self improvement to the B2B conversation.

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Tim Hughes looks at the different factors in the B2B space (for example new technology and Millennials input) and uses that knowledge to show you how to one up your competition, and even how to use their resources.

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As you’re looking through these tweets, ask yourself: Are you pushing your capabilities? Are you challenging the way your readers are thinking with your own tweets?
Have some great ideas that you want us to share with our twitter audience? Tag us @BehalfInc.