3 Ways to Celebrate Your Business Customers for #SmallBizWeek

By April 28, 2017Small Business
Celebrate your small business customers

Celebrate Your Business Customers for #SmallBizWeek

National Small Business Week is here! How is your company going to celebrate? You don’t have to be a small business to participate. Between April 30th and May 6th we all pause to recognize the significant contribution small businesses make to the economy. According to the SBA, small businesses account for 54% of U.S. sales and 55% of U.S. jobs. Together, small businesses drive the majority of economic growth.

That being said, it’s survival of the fittest. Only roughly 50% of small businesses make it to their fifth year. Their low survival rate is a symptom of the lack of resources they have available for support and the many obstacles they face on their path to stability. National Small Business Week is not just a celebration – it is also a time to think about what you and your company can do in advocacy of your small business network. Take this opportunity to do something special for your business customers, while simultaneously building customer loyalty and driving sales. Need ideas? This article offers 3 creative ways you can show business customers your appreciation.

1) Discounts and Promotions

Let’s face it, you and your business customers have a mutually beneficial relationship. When you scratch their back, they scratch yours. Kick off National Small Business Week with an exclusive offer your business customers can’t refuse. Clever incentives allow your customers to save, stocking up on the items they need, while you sell more. For example, help business customers restock inventory with product bundles that give them more bang for their buck. Most likely, your business customers are familiar with your typical offers and promotions. This is your chance to spice things up with a timely and relevant promotion just for them. Enlist your marketing team’s help to produce a high-quality campaign with unique creative.

2) Host a Workshop

Educate your business customers by hosting a workshop that gives them the tools they need to make the most out of your company’s products and services. It’s a great networking opportunity, where you can meet some of your top business customers face to face. Workshops are an effective way to connect with the community and gain valuable customer insights. Solicit feedback on your brand and probe on areas where you can improve your product offerings and service experience. Your PR department can strategize ways to generate press and social media coverage for an even better turnout.

3) Set up a Rewards Program

You should be rewarding your business customers year round – not just for National Small Business Week. If you haven’t already, now is the perfect time to set up an exclusive rewards program for your business customers. When dealing with business customers, improved payment terms can be even more appealing than points and discounts. When you offer business customers more time to pay and options to extend with financing, you free up their working capital so they can buy more, more often. Flexible terms help your customers compensate for the occasional dips in revenue they naturally experience during their business cycle. So, your sales keep coming in irrespective of the season.

Behalf is a flexible, affordable terms program you can extend to business customers. A Behalf line of credit boosts a customer’s buying power up to $50,000. Then, they can immediately use the line to send payment. Your company receives Behalf payments directly in your business bank account within 24 hours, while your customer is free to take up to six months to pay. With Behalf, you give your business customers more control over how they pay. Reward your small business customers with best-in-class payment terms today.

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