Category

B2B

2 Words Everyone in B2B Marketing Should Know

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If you’re in B2B marketing, you know how hard it is to drive traffic and then convert that traffic. Here’s how Russell Weiss, our VP of Credit, frames the problem, in a recent article on Internet Retailer: “You’ve done all your keyword research, written your ads and tested effective online ad copy, and built well-designed web site landing pages. But after dropping some serious money on ramping up your site traffic, you’re left with a bunch of cold leads…and not…

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Guide to B2B Marketing You Can Still Pull Off Before the New Year

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Step One: Think within your time constraints Marketing campaigns for the holidays pop up throughout your Facebook and Twitter feeds. How many invitations to webinars on increasing holiday sales did you reason in the last month? Everyone’s doing holiday marketing. Yet many of the ideas seem larger in scope than your current bandwidth. So you probably left a bunch of them aside… until next year. Don’t worry – it’s not too late! We want to share some concrete ideas that…

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Why B2B Customers are Leaving Your Checkout and How You Can Make a Difference

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The internet is full of quick tips to reduce shopping cart abandonment. Today, though, I want to take a step back to first understand WHY your customers are leaving their carts. In the rush for quick fixes to shopping cart abandonment, don’t lose sight of the core pain points that drive your customers to leave your checkout in the first place. The all too familiar numbers of cart abandonment First let’s start with the stats, which anyone involved in e-commerce…

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