Category

Small Business

How to Add Value to Your Abandoned Shopping Cart Emails

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One of my greatest mentors in email marketing always asks a simple question before sending any emails to customers. “Why should the customer care to read your email?” Or, in other words, “What value are you giving them beyond a few promotional lines about your company?” Why email marketing can fail Many businesses fail to see the challenge in creating email value for their audience, because they’re so convinced of their product’s inherent value. They can’t imagine their customer wouldn’t…

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The #1 Overlooked Reason to Promote Gift Cards in Your Holiday Sales

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Why should you sell gift cards for the holiday season? That’s what your customers want. Gift cards ranked #1 of the Top Ten Holiday Gifts in 2013. On top of that, 60% of consumers noted in a 2013 Nielsen survey that they prefer receiving gift cards over any other gift. Why this reason isn’t good enough: Everyone’s doing it. While tons of shoppers continue to buy gift cards, they’re ordering gift cards everywhere – online, at local shops – you…

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How a Zazma Customer Went From “Mom” to “Mompreneur”

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Photo: Desi, the Mompreneur featured in this article, is demonstrating the many ways to wear the Wrap Me Up Throw with another Independent Stylist (and new friend) Mary Perdue and Customer Anne Mueller from Paradise Valley, AZ. I came across Desi Bradley’s story almost by chance, while getting to know some of our customers. As early as our first phone conversation, her story showed me the power of US new businesses and compelled me to share it with you. OK,…

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5 Tips to Make Your Small Business Budget ACTUALLY Work

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Mike Lloyd is a small business owner who writes about money management, budgeting, and marketing tips. Without an effective budget, no small business owner can truly know what’s being spent each month, what’s coming in, and whether or not there are opportunities to trim costs in certain areas. If your budgeting efforts need some work, check out these five tips and learn how to create a small business budget that actually works. 1. Choose Your Format If you’re skilled with…

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Take Back the Cash: A Guide to 2014 Tax Deductions for Your Small Business

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Running a small business can be an extremely challenging enterprise. You’re dealing with the day to day operations, on the product side and on the financial side. You’re trying to keep both your suppliers and customers happy. And on top of all this, this month’s tax deadline can be a real headache for you. Can you guess the amount of money that small businesses overpay in taxes, on average, per year? $11,638 is the most recent figure, according to the…

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