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Small Business

Tips To Order The Right Amount of Inventory For Valentine’s Day

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There’s a spark in the air and you’re seeing trails of pink and red from the supermarket to the department store. Valentine’s day is right around the corner. Whether or not you’ve been hit by cupid’s arrow, on February 14th consumers across the nation will be lining up to buy chocolates, jewelry and, of course, flowers. In fact flowers make up 34.3% of the gifts given on Valentine’s day and 14% of women will even send themselves flowers on February…

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3 Ways To Take Advantage of Super Bowl Sunday Without Spending Millions

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The Super Bowl is right around the corner, and it can be hard to tell what people are anticipating more: the final score or the ad’s. In fact, the Super Bowl is prime time for marketing. But as a small business owner you might assume that Super Bowl campaigns are only appropriate for major brands, the kind that are spending roughly $4.5 million for a 30 second TV slot, right? That’s actually not true. Brands of every size can use…

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2 Tips To Convert B2B Customers Into Regulars

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In many ways, B2B is no different than B2C. You have to constantly prove your added value to your customers to keep their business, in hopes of turning them into regulars. And converting new customers into regulars really pays off. According to recent research, acquiring a new customer costs businesses six to seven times more than retaining a new customer. Here are two simple tips to keep your B2B customers coming back for more: 1) Take interest in your customers…

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Creating A Business That Meets Your Customers’ Needs

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In some fields, the old saying “business isn’t personal” doesn’t always hold true. Making business personal, in the sense of thinking of all of your customers as individuals, can make a huge difference in the quality of the service you offer. This, at least, is how Ben Collins runs his medical equipment and transportation company, Optimistic Medical Equipment. Viewing each customer as an individual Optimistic Medical Equipment works to empower people who face physical or mental challenges by giving them…

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Should You Be Reorganizing Your Business IT Purchases?

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The mere thought of an IT purchase might make you want to reach for some Tylenol. But, thanks to the rise of cloud based technology, IT purchases don’t necessarily have to be as big of an upfront commitment or expense as they once were. Capex and Opex explained Capital expenses (or capex) are long term investments that you pay upfront, and get the value return in increments over the course of a few years. Operating expenses (or opex) are short…

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